We have developed the One Element franchise model to provide the opportunity for our franchisees to successfully run their own outdoor group fitness business. A low cost and high return potential, a One Element franchise could be the lifestyle business you’re looking for.
If you would like to find out a little bit more about the opportunities a One Element franchise could offer you, we recommend joining one of our upcoming discovery webinars. These 60 minute webinars provide the opportunity to better understand One Element franchise model, our history, ethos, hear from an existing franchisee and ask questions.
One Element sessions
Each week all our locations run our unique sessions plans which we have developed since 2007 and have been developed with professional sports players and coaches. These plans are a step-by-step guide for all trainers and provide consistency to members and worth through power, strength, agility and speed ensuring member progression and retention. It also means as a trainer you are spared the time-consuming job of writing session plans which are effective and challenging, yet fun and engaging.
Each of our franchisees have an exclusive territory, which is an area you will exclusively operate under the One Element franchise agreement. We have worked with the UK’s leading franchise territory mapping company Atlas Mapping, to develop these to reflect the target demographic of our flagship territory in Wandsworth, SW London where we have proved the success of One Element since 2007. There are a minimum of 45,000 people between the ages of 18-65 and 30,000 between the ages of 25 – 55 which is our target audience. The areas may vary in size geographically but each provides the opportunity to replicate the success of Wandsworth and our other franchises.
Agree location with council
Finding your location is a rock on which you can build your successful One Element business. We have many years’ experience of researching and finding great locations and can guide you into the best spots in your local area. You will need to talk to the local authority about the space you would like to use and again having done this for years we can help build these relationships.
Your business plan will allow you to imagine what you can achieve, visualise potential obstacles and barriers and how we can overcome these. We have a detailed financial planning excel that can give you a true idea of the costs, at every stage of your franchise.
We run a combination of online and in person training, you will spend at least a day on site at OEHQ where we will provide all the training you need on the business and all of the operating systems to successfully launch your franchise. Training includes running the sessions, marketing, member management and developing great socials which help to build the community and member loyalty. There will also be a number of online and phone sessions to ensure you are confident with all the best practices we use. There will be ongoing training and support through out the period you run your One Element franchise.
Pre launch marketing
We have a marketing plan that helps you grow awareness, including a dedicated web page, a call to action in the weeks running up to your launch session. We will share all the marketing assets as well as the routes to market we know work, and we will set up your marketing platform that has to date shown remarkable results.
Generating member growth and revenue
You will have founder Tom Marien or one of our head trainers to help you launch the first session and get as many new members signed up as we can. We will help you as you go forward to grow your business by sharing ideas and experiences. You’ll also have a franchise network which to ask questions, share experiences and be part of something bigger than being a sole PT. We work as a team to help each other and every week you will receive the next week’s training programme, so your work can focus on member management, marketing and growth.
Join the next Discovery Webinar to find out about the benefits of operating your own One Element fitness franchise. Led by One Element founder Tom Marien, you’ll have the opportunity to ask questions of existing franchisees too and find out what it’s like running a One Element franchise.